At Los York, I helped launch Logitech’s newest suite of devices geared to competitive gamers. The hero piece focused on the mouse, while the voice and tone flexed for different SKUs.
Featurettes had their own distinct visual style catering to audience personas: Pro/Enthusiast/Recreational.
We carried the voice and KSPs across retail as well:
Product Detail Page: PRO X SUPERLIGHT 2 DEX
Product Detail Page Link: G915 X LIGHTSPEED
Insights: Hardcore gamers demand a frictionless experience when playing, because in their world, milliseconds truly matter for the win.
Positioning: Logitech’s new devices provided a seamless and frictionless experience, with no barrier between mind and mouse.
Executions:
Co-wrote the hero video script celebrating tone and product value.
Developed featurettes for multiple devices, each grounded in the same frictionless brand narrative.
Crafted PDPs (Product Detail Pages) to ensure storytelling continued to retail.
