The year was 2010. The Dos Equis ‘Most Interesting Man in the World’ campaign was all the rage. I wrote this vitaminwater parody feat. NBA legend Steve Nash to spill some ridiculousness into the drink market.

Made with <3 at Zambezi

Insights: Not every brand can pull off a spoof, but here’s our chance.

Execution: Together with my team we wrote dozens of vignettes and shot the best. I worked cross-functionally with our clients and production partners to pull this off.

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