Katy Perry, cats in wigs, bags of chips and lots of fits. Made back in 2012 before oat milk was cool. I can’t believe this thing got made.

Insights: Katy had an army fans called the Katy Kats. What if we turned them into actual cats?

Execution: I worked cross-functionally with agency, creative, and production partners to tell a ridiculous story about cats, wigs, and chips.

Results: We put together a long extended cut, animated banner ads, and an OOH billboard and print campaign that our talent loved.