2016 was tough. But if you search for it, you’ll find the love. I worked with the amazing team at Hecho/72&Sunny to capture the disparate energy of that volatile year.

As lead creative, I pitched and produced the core concept of using Google’s search box as both the narrative frame and emotional lens for the year. The strategic choice unified global executions and avoided localization pitfalls.

Insight: Considered watch behaviors to inform a visual approach that minimized on-screen text, creating a more immersive, accessible experience for diverse audiences.

Positioning: Crafted a campaign that reflected Google’s brand voice: empathetic, inclusive, and insightful, while resonating with a global audience.

Execution: Collaborated cross-functionally with agency, client, and production teams to deliver a standout campaign that won awards.