Nike’s Pegasus is an iconic running shoe. Working with BeCore, I helped launch Pegasus41 through high-energy experiential events in Santa Monica and Chicago.

Insights: Runners wanted a show, not boring speeches pre-event.

Execution: I wrote presenter scripts filled with jokes that moved fast and commanded attention. Audience games and crowd work helped keep the buzz alive. Engaging headlines built hype mid-run.

Results: The sold-out event drew thousands of runners to the Santa Monica Pier for a epic night of fitness, music, and food trucks!