Zwift is a cycling video game you play at home. It’s like Peloton meets World of Warcraft. I helped craft the brand voice and personality, leaning into the culture of performance bikes and training. Years in, the brand still had a communications problem: few people understood the benefits and real gains you could make on Zwift. In 2020, I led a commando unit to write, edit, and produce over two dozen assets.
Results: Drove growth by 56%, reduced churn by 34%. Helped usher in the highest record of Zwifters in one day.
My campaign writing style gave the entire marketing department a bible when
crafting communications across all channels.
Who says print is dead? I wrote some brand lines as part of ongoing growth efforts.
