Results:

Video was viewed 3.2 million times.

BTS of the shoot at Screen Novelties.

Years ago, privacy was a huge deal in the news. Google needed to address their process at the height of concerns.

Insight: When it comes to privacy, the more information we can give, the better.

Positioning: Google never hands over user data blindly, and fight on behalf of its users.

Execution:

• Sold a “gameboard world” as a creative wrapper to break down the complex process.

• Creative Lead: Pitch, script, feedback, approvals, production, finishing, and voiceover.

• Collaborated with clients and production partners for a smooth execution.