Results:

This stop-motion explainer video was viewed 3.2 million times.

BTS of the shoot at Screen Novelties.

In the age of Snowden, privacy was on everyone’s mind. My partner and I produced an explainer to demystify Google’s privacy process at the height of concerns.

Insight: When it comes to privacy, the more information and transparency we can give, the better.

Positioning: Google has a rigorous process behind government data requests, so that user information is never handed over blindly.

Execution:

• Pitched a classic gameboard as a creative wrapper to break down the complex process.

• Led the creative process: pitch, script, feedback, approvals, production, finishing, and voiceover.

• Collaborated with clients and production partners (Screen Novelties of Robot Chicken) for a smooth execution.