Click It, Rip It, Ship It - buycycle

An anthem video that introduced buycycle, a marketplace for high-end performance bikes. This film was localized in seven languages, and played during the Tour de France. Traffic to the site spiked 40% during placements. I also wrote:

  • Headlines and brand voice development

  • Social assets, copy work, and visual photography direction

  • Launch assets for LinkedIn and Instagram

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