The Challenge
AirOps is an AI-driven content workflow platform. It raised its series B and needed to introduce itself to a world weary of AI hype. And lots of purple branding.
The Process
We built an entirely new visual and verbal identity for the brand in six weeks. Design took inspiration from old school calligraphy and new typefaces. Copy aimed to be punchy, real, and clever without being annoying.
I wrote headlines, taglines, the brand manifesto, site copy, Nasdaq announcements, and more. Overall, the story unfolded to show how AI + Humans will redefine content marketing in an ever-shifting landscape.
The Creative
